CLIENT : LOWN
DATE : January 2018
OBJECT : Visual Identity
Dynamic identity created for LOWN, a jazz band based in France. The name works as a static element that remains the same while the background , a combination of modular shapes, can be
moved around. These two parts form the logo. As “lown” means “colors” in persian, these shapes were inspired by persian patterns to create a subtle connection with the origin of the band name.
This modular background allows to create an infinity of visuals that can be adapted to fit any size.