DATE: September 2016
Project in collaboration with AFFIRMATIF! collective.
The Jette CPAS wanted to open a new grocery store in the city that would focus on favoring the access to healthy food to underpriviledged people and create social links between the different communities in the neighbourhood.
Affirmatif was commissionned to develop the branding of the store. From their concept and the name CABA, I developped a complete visual identity with a logo, signage in the shop and a 4m wide illustration on the outside window that describes the main aspects of the project to passers-by.