CLIENT : Revolve
DATE : December 2017
OBJECT : Visual Identity
This identity was developed focusing on the main aspects of the project: recovering salty wastewater and circular economy.
The logo, shaped like a drop, is inspired from the Möbius strip to create a feeling of circularity.
In the inside part, small diamond shapes, inspired by salt crystals, suggests the process of transformation and purification of water. These shapes allows to create an infinity of structures that can be used throughout the visual identity as extra graphic elements, enhancing the Zero Brine identity while staying consistent with the logo.
Zero Brine is financed by the European Commission and part of the research project Horizon 2020.