Zero Brine is a project financed by the European Commission and part of the Horizon 2020 research program. This identity was developed focusing on the main aspects of the project: recovering salty wastewater and circular economy.
Shaped like a drop, the logo is inspired by the Möbius strip to create a feeling of circularity. Small diamond shapes inside the drop reminds of salt crystals and the process of water purification. These shapes are also used throughout the visual identity as graphic assets.